Brand storytelling

Creating stories that personify a brand can be powerful — for the reader and writer alike. I love the process of meeting people, letting them share their experiences with me, and bringing their stories to life.

I built out the brand storytelling program at Securian Financial to help audiences — from life insurance customers to prospective employees — see the company’s values and culture in action, build trust and establish goodwill. Below are select examples.

Feature article + video about how a Securian Financial customer's decision to buy life insurance helped his family persevere after a heartbreaking loss.
Feature article + video: An employee shares her story of volunteering for the same organization that gave her family a home.
Feature article: How a Securian Financial employee helps immigrant families access resources to thrive.
Feature article: A mentoring program lays the foundation for diversifying the talent pipeline and propelling careers.
Feature article: How Securian Financial volunteers pitched in to support students at the beginning of COVID.
Feature article: A Securian Financial employee shares his experience in the McKinsey Black Leadership Academy