B2B content marketer and strategist. Driving smart content decisions.
Intro
I’m part content strategist, part writer-editor, part content orchestrator. I approach my work by seeking first to understand strategic business and audience objectives, and then devise and plan all components of content marketing, from concept, to execution, to distribution. I have fun along the way, thriving in fast-paced cultures and pivoting gracefully amid shifting priorities.
Work
You can check out examples of my work below. Each project links to a dedicated page that describes the objectives, my role for each project and the distribution strategy. Thanks for visiting!
“We hoped when we hired you that we would be getting a true professional for content, and you’ve gone beyond those expectations. I can’t say enough how much I’ve enjoyed working with you. ”
About
Throughout my career, I’ve been a content marketer, content and communications strategist, writer, editor and project manager — often concurrently — bringing defined objectives to life for target audiences.
I’ve worked in diverse industries, including magazine publishing, higher education, financial services and B2B SaaS. Each new role in a new sector has required being a quick study in order to launch strategic, creative and useful content for numerous audiences.
If it’s content, I’ve planned, produced and managed it — from social and web copy, to videos and live webinars, to feature and blog articles, and reports, print collateral and more.